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The reference shelf

The full ingredient glossary

Plain language answers about every ingredient we lean on, written for women 55+ who have been reading labels for forty years. No chemistry degree required, and nothing hidden behind a fragrance line.

This page is a research tool, not a sales tool. Look things up, take your time, and when you are ready, every entry points you back to the shelf.

Hyaluronic Acid Bakuchiol Niacinamide Retinol with Peptides Peptides Ceramides and Squalane Botanical Oils Botanical Extracts The Free Of List

Clinical actives

The workhorses, explained plainly

Clinical active

Hyaluronic Acid, 3 Weights

What it is
A humectant used in three molecular weights rather than one.
What it does
Draws and holds water at different depths of the skin's surface, so hydration is not only sitting on top.
Clinical active

Niacinamide

What it is
Vitamin B3, one of the most studied ingredients in modern skincare.
What it does
Works on the look of an even, comfortable, less blotchy complexion over time. Gentle enough for mature skin.
Clinical active

Retinol with Palmitoyl Pentapeptide 4

What it is
A vitamin A derivative paired deliberately with a supporting peptide.
What it does
A nightly workhorse for the appearance of fine lines and uneven texture.
Peptide

Palmitoyl Tripeptide 5

What it is
A short chain peptide used in firming and contour focused formulas.
What it does
Supports the look of firmness where mature skin loses definition first.
Botanical active

Bakuchiol

What it is
A plant derived active from the seeds and leaves of the babchi plant.
What it does
Used in gentle nightly care where a traditional retinoid feels like too much.
Barrier lipid

Ceramides and Squalane

What it is
Lipids that already exist in a healthy skin barrier, plus a plant derived emollient.
What it does
Replaces what mature skin makes less of, so moisture stays where you put it.

Botanical oils and extracts

The plants doing the quiet work

Botanical oil

Shea Butter and Evening Primrose

What it is
Butter pressed from the shea nut, with cold pressed evening primrose oil.
What it does
Softens and cushions dry, papery areas such as the neck, chest and hands.
Botanical oil

Camellia, Moringa, Jojoba and Macadamia

What it is
Seed oils and esters chosen for how quickly they sink in without a greasy film.
What it does
Carries the actives and leaves skin comfortable rather than coated.
Botanical extract

Green Tea, Kakadu Plum, Quinoa, Algae and Aloe

What it is
Plant extracts, including one of the richest natural sources of vitamin C.
What it does
Calms, conditions and supports the look of tone across the whole range.

Common questions

The things people actually search for

Question

What is bakuchiol?

A plant derived active from the babchi plant, used in gentle nightly care where a traditional retinoid feels like too much. See the full entry

Question

Is niacinamide good for mature skin?

It is one of the most studied ingredients in modern skincare, used for the look of an even, comfortable complexion, and gentle enough for mature skin. See the full entry

Question

What is retinol with peptides?

A vitamin A derivative paired deliberately with a supporting peptide, a nightly workhorse for the appearance of fine lines. See the full entry

The TruPurity Promise

Four words we are willing to be held to

Clean is a word the industry has worn out. So here is ours in full, with the list of what we leave out printed next to it rather than buried in a policy page.

Natural
Clean
Non Toxic
Vegan

Free of, in full

Nothing on this list appears in any TruPure Organics formula.

  • Fragrances
  • Dyes
  • Parabens
  • Phthalates
  • GMOs
  • Aluminum compounds
  • Ethoxylated agents
  • Formaldehydes
  • DEA
  • Hydroquinone
  • Mineral oil
  • Oxybenzone
  • PEGs
  • Petrochemicals
  • Petrolatum
  • Phosphates
  • Silicones
  • Sulfates
  • Talc
  • Triclosan

Cert Clean certified. Woman owned. Made and packaged in the USA. Never tested on animals. Eco friendly glass jar, fully recyclable packaging.

Done reading? The shelf is this way

Every formula is covered by our guarantee: Improved Skincare Results in 90 Days or Your Money Back. And if you would rather talk it through, call or chat.

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